https://ireneistyping.com/she-her daily 0.75 2024-01-29 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/81c55576-4680-4e6f-b99e-8e631d3a15da/4245E735-44C7-40E7-9ECB-CA957CC27922.gif She/Her Thanks for stopping by. Had you come over, I’d offer you an assortment of teas. But here are some random snapshots of serendipitous times, meet-cutes, and my dog instead. Who is this and why is she challenging my senses with GIFs, you wonder. I once called myself a Runway Renegade since I took an uncalculated detour from a career in design to write, and also because it sounded cool for an Indian who grew up a rebel (but under the radar, mostly) in Saudi Arabia. I spent the majority of my childhood in the 90s behind closed doors reading and pretending to be an artist. So when the time came to choose a career path, I chose Fashion Design. It was a chance encounter with a fashion editor from Marie Claire which led to my first published feature as a stylist and writer. A happy distraction from my 9-to-6 job as Product Head at Jockey (yes, the underwear company), where besides their clothing lines, I also successfully developed kidney stones from not drinking enough water. Please stop for a sip of water here. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/715e2f38-f79d-49ec-b81a-76690a415575/ezgif.com-animated-gif-maker.gif She/Her From editorials to my first content role in an E-commerce venture in 2012, it was a natural evolution into writing with a design approach. Now having worked with in-house teams, start-ups, and agencies, what keeps me going is the potential to shift perceptions and influence change. And this is where I like to apply my interest in human behaviour and languages with their many nuances, and integrate my background in design to create compelling communications, both from a visual and verbal perspective, helping brands say what they want to say as effectively as possible. If this loop of photos impresses you, feel free to commission me for a photography project, or better yet, write to me if you think I can write for you – chat [at] ireneistyping [dot] com Care for more credentials? Keep scrolling. Hate what GIFs do to your eyes? Keep scrolling. https://ireneistyping.com/work daily 1.0 2024-03-06 https://ireneistyping.com/work/nb-x-nycm monthly 0.5 2021-10-15 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631655532710-AFJMI77Y252OTV46FOHH/Screenshot+2021-09-15+at+12.01.32+AM.png Work - New Balance x New York City Marathon - Simultaneously launching on social channels , inviting people to participate in the #11000challenge. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631655642994-IDPU20NMM8GZTCI5CERH/Screenshot+2021-09-15+at+12.33.48+AM.png Work - New Balance x New York City Marathon - Partnering with E-commerce websites to announce the #11000challenge and also feature the New Balance Fresh Foam Lazr shoe. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631656206411-1NPH44VTD1FQRJVHL94K/Screenshot+2021-09-15+at+1.44.50+AM.png Work - New Balance x New York City Marathon - Digital screens in store with messages to recruit people and show the #11000challenge progress on the map screen. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634031295823-MVUFA1R3LRPFEFHRRVHY/Screenshot+2021-10-12+at+1.34.17+PM.png Work - New Balance x New York City Marathon - Kiosks at popular running tracks, manned by promoters with shoes on display, and NBxNYCM kits with information about the activation and branded giveaways to runners such as a nipple protector, headband, etc. Those who buy the shoes would have the exclusive option to personalise their shoes with their name or get value-added products. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631656420746-QUWA01LCO2CTN1ET03CF/Screenshot+2021-09-15+at+1.45.16+AM.png Work - New Balance x New York City Marathon - Social posts and banners on Facebook to urge people to join the challenge. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631656527919-XM0QM1L0S8V2FZ7VGLGZ/Screenshot+2021-09-15+at+1.45.37+AM.png Work - New Balance x New York City Marathon - Challenging runners of the NBRC club across social channels to break New Balance ambassador, Sadio Mane’s 5K run time. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631656951449-O3FYXNYQDMMUOOU8OL02/Screenshot+2021-09-15+at+2.00.00+AM.png Work - New Balance x New York City Marathon - Masthead for Strava app inviting people to participate in the challenge. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631657004235-D747RLAGRRPREHZRLKJ0/Screenshot+2021-09-15+at+1.59.31+AM.png Work - New Balance x New York City Marathon - The New Balance Run Club GCC x Anghami and Spotify music playlist, where along with our own curated lists, we would also feature users and their favourite tracks, by inviting them to share theirs on Instagram stories. Also rewarding runners who have completed more milestones with a premium account on Anghami/Spotify. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634304234995-8TBYDR9HX3VDICN2UTT1/Screenshot+2021-10-15+at+5.22.20+PM.png Work - New Balance x New York City Marathon - We launched the campaign with teasers on Instagram stories featuring our ambassadors with an intriguing message, which when clicked through would lead people to the 997H Fearlessly Independent landing page. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634304483732-2BJIL73XV9AZ8XBRTO3I/Screenshot+2021-10-15+at+5.23.45+PM.png Work - New Balance x New York City Marathon - The campaign continued to feature our ambassadors on NB social channels with short descriptions of their story and invite people to share their Fearlessly Independent story. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634304684244-CS5FT1XXVW8VJ9G619QP/Screenshot+2021-10-15+at+5.30.27+PM.png Work - New Balance x New York City Marathon - A dedicated landing page for the Fearlessly Independent, featuring our ambassadors and their stories, and UGC from the most inspiring people who shared their stories. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634304921078-8IGZ746LHFKB35CNAN48/Screenshot+2021-10-15+at+5.34.46+PM.png Work - New Balance x New York City Marathon - We created a Facebook canvas for people to see more of our content and submit their stories without leaving the FB platform. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634305180476-CQ9RGF9L833CPH4Z8ZGM/Screenshot+2021-10-15+at+5.38.28+PM.png Work - New Balance x New York City Marathon - We featured the most inspiring people in a series of social posts and YouTube bumper ads, who in turn became New Balance ambassadors and advocates. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/28cbc722-46d0-406e-999f-8208760e28fa/Screenshot+2021-10-15+at+4.17.29+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1d6c8bd5-e944-4bfc-be11-123fd292783b/Screenshot+2021-10-15+at+5.09.32+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/01a82136-789c-408a-8763-c7414372d158/Screenshot+2021-10-15+at+4.17.49+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/eab515fa-bd45-4aa1-a608-5892c90dcbd7/Screenshot+2021-10-15+at+5.16.48+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/5ebb37e2-6779-4c3b-8822-4acb48cbc5b8/Screenshot+2021-10-15+at+5.16.58+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/fd4f0804-c24b-4b6d-a700-17bd16c411f0/Screenshot+2021-10-15+at+4.18.30+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/ee9c9548-b974-487f-90ac-80ba9534a3fa/Screenshot+2021-10-15+at+4.18.44+PM.png Work - New Balance x New York City Marathon https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/8044a044-0682-49d8-aeae-0fed0383c65d/Screenshot+2021-10-15+at+5.17.08+PM.png Work - New Balance x New York City Marathon https://ireneistyping.com/work/landmarkshops monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634142713588-VDNAWY0G1MA24ZMU5L7S/Screenshot+2021-10-13+at+8.27.37+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631647004969-6WV2ABQSFYQFR7BF8Q1H/Screenshot+2021-09-14+at+11.15.40+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631646946500-X0OIQ84C1JT7W4ADECUB/Screenshot+2021-09-14+at+10.43.49+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631646645386-ZE4CTFN2JUUOLWUWMIOC/Screenshot+2021-09-14+at+10.44.24+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631646781128-LTM0665OH3T5YHQQ6WUE/Screenshot+2021-09-14+at+10.45.29+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631642920756-0OSTH3P5I2I5BPTYMI7X/LMS+EDM1.png Work - E-commerce and Digital Content for LandmarkShops https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634142504856-T7VJMGB8J2CI9EDPE69W/Screenshot+2021-10-13+at+8.27.00+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634142752161-EEW30G0H39YPD0BUMPWG/Screenshot+2021-10-13+at+8.27.14+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631646834172-MDAGU0PP9SR78UEY94Y5/Screenshot+2021-09-14+at+10.44.58+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631647044158-ELG497IAGXNZNOHRBNOK/Screenshot+2021-09-14+at+11.16.11+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631646878913-5DOHAB5VI1SWNGET9NMD/Screenshot+2021-09-14+at+10.45.53+PM.png Work - E-commerce and Digital Content for LandmarkShops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ireneistyping.com/work/volkswagen monthly 0.5 2024-03-05 https://ireneistyping.com/work/nandos-social-content monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714952000-60JQZORWBKG9QGDTUCNZ/Screenshot+2021-09-15+at+4.38.37+PM.png Work - Social Content for Nando's UAE and GCC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631711941641-ZXRF9SPBNDASY4DZOBWW/IMG_4953DB96020A-1.png Work - Social Content for Nando's UAE and GCC https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631715070014-TDXOD6NZA89GBV34UA0L/Screenshot+2021-09-15+at+4.37.45+PM.png Work - Social Content for Nando's UAE and GCC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714849245-ET6WLSDVNZ695E7TS2BI/Screenshot+2021-09-15+at+4.38.06+PM.png Work - Social Content for Nando's UAE and GCC https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631715163803-ZYONP6GPQ55KBFIWMBM5/Screenshot+2021-09-15+at+4.39.19+PM.png Work - Social Content for Nando's UAE and GCC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714243430-Y4A0ULEPGXSFCB69CTYY/Screenshot+2021-09-15+at+5.01.31+PM.png Work - Social Content for Nando's UAE and GCC https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714746714-45SNQ2I5IINOTYAGZTT2/Screenshot+2021-09-15+at+6.01.02+PM.png Work - Social Content for Nando's UAE and GCC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714190023-25M7RVT8ELQXER772C7O/Screenshot+2021-09-15+at+4.37.23+PM.png Work - Social Content for Nando's UAE and GCC https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714094074-RGR8W3YAN5LVEOU7DUW5/Screenshot+2021-09-15+at+4.36.26+PM.png Work - Social Content for Nando's UAE and GCC https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631714615075-MQW9L5QIQY6RFX2IV5JJ/Screenshot+2021-09-15+at+5.59.37+PM.png Work - Social Content for Nando's UAE and GCC https://ireneistyping.com/work/cheers-the-entertainer monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631723246493-7WD6AHEHKKK5K923UOUY/Screenshot+2021-09-15+at+8.23.56+PM.png Work - Launching Cheers in the Middle East - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/163a7b84-3f22-4e03-9250-854eb5243092/Picture+8.gif Work - Launching Cheers in the Middle East Banner Set 1 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/7941e3b3-7f41-40b6-90a5-49b4e0de45c0/Screenshot+2021-09-15+at+10.28.18+PM.png Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/94b08c59-ccf4-421d-b6b1-e151e87eed58/Picture+19.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/2bf167ee-1af9-42eb-a1d3-e297cec1634f/Screenshot+2021-09-15+at+10.22.25+PM.png Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1e98675f-58c5-4c3b-abf2-61d5f918cddd/Picture+2.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e8f5e38b-9817-427e-b42d-b08368d5461a/Picture+11.gif Work - Launching Cheers in the Middle East Banner Set 1 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/b5abb206-bbc2-4ca8-8957-adb20bc73056/Picture+21.gif Work - Launching Cheers in the Middle East Social Post 1 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/703a48cc-e736-4fcc-8a72-414f1855052a/Screenshot+2021-09-15+at+10.48.01+PM.png Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/79e2101b-d5d1-480a-958d-8ddcb25c004b/Screenshot+2021-10-24+at+11.36.24+PM.png Work - Launching Cheers in the Middle East We created a landing page on the Entertainer website for people to register and know more. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a3922494-923b-4490-90f1-da0cee08d681/Picture+9.gif Work - Launching Cheers in the Middle East Banner Set 2 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/63474e6d-8e46-45e9-9c55-ea7ef6fe4ab7/Picture+22.gif Work - Launching Cheers in the Middle East Social Post 2 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/cb8e54bb-71d3-4be2-a8f5-bdaef4630e8f/Picture+12.gif Work - Launching Cheers in the Middle East Banner Set 2 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/b6f10ce4-ee4e-445e-9b3d-4906d7f428ff/Screenshot+2021-10-24+at+11.37.58+PM.png Work - Launching Cheers in the Middle East Once they registered, the countdown timer would come on. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e028c010-5ada-47d3-901f-48f9b6288b03/Picture+10.gif Work - Launching Cheers in the Middle East Banner Set 3 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/d5e25199-3feb-4c78-802d-7db47d1e6822/Picture+13.gif Work - Launching Cheers in the Middle East Banner Set 3 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/03670831-fe68-44b1-b64c-5d90781367c0/Picture+23gif.gif Work - Launching Cheers in the Middle East Social Post 3 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/6bb9348d-12f0-46f9-9b56-f035db0cede9/Screenshot+2021-10-24+at+11.42.09+PM.png Work - Launching Cheers in the Middle East Those who registered would see a notification appear on their FB feed. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/ec3522b6-b51a-4948-b277-ac540113d315/Picture+24.gif Work - Launching Cheers in the Middle East Social Post 4 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/0f4a44a0-fd89-41a2-a7d8-413a1de4c6b2/Picture+1.gif Work - Launching Cheers in the Middle East Along with a countdown timer to D-day https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/9b9d33e9-80fc-4c88-b3be-d60d8385331e/Picture+3.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/755770d3-3d39-4b4e-a46f-d19f596eb976/Picture+14.gif Work - Launching Cheers in the Middle East Banner Set 4 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1b369009-2ace-4037-9eb3-980223c543b9/Picture+5.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/4b577d7f-aec5-4c20-9ef3-7c362d384887/Picture+4.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/5d784e9c-ba98-4d3d-9053-fd30812dd1f5/Picture+7.gif Work - Launching Cheers in the Middle East https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/05803aa9-2e1a-4664-a972-047ea9cb9c2c/Screenshot+2021-09-15+at+10.18.05+PM.png Work - Launching Cheers in the Middle East https://ireneistyping.com/work/energizer-lights-japan monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631739560437-I60UQXBR0JHU3BKI460X/Screenshot+2021-09-16+at+12.58.21+AM.png Work - Relaunching Energizer Lights Japan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/7daf5ee7-6c5b-4dee-8ca8-de47d7de0966/Screenshot+2021-09-16+at+12.06.32+AM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/bb65e9da-70f2-43f4-abd3-52228dae788e/Screenshot+2021-09-16+at+1.15.14+AM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634916646210-BKAK9RGMY4Z6DLPPAWTQ/Screenshot%2B2021-10-22%2Bat%2B7.25.20%2BPM.jpg Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/37636c18-fd21-4072-9325-4f7dbd0d22b2/Screenshot+2021-09-15+at+11.51.04+PM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/fbefdb55-08f0-483f-ba61-17fcf9b8564a/Screenshot+2021-09-16+at+1.15.43+AM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/04af70a4-80ab-4cd8-8c99-2a045fa373e5/Screenshot+2021-09-15+at+11.51.18+PM.png Work - Relaunching Energizer Lights Japan Chapter 1 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e3532d7d-b137-44b4-9027-994426208fa6/Screenshot+2021-09-16+at+1.27.28+AM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/6eb9c043-5dc0-429b-84e2-3811ee3e4199/Screenshot+2021-09-15+at+11.51.37+PM.png Work - Relaunching Energizer Lights Japan https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/58f557b1-d045-47ae-8086-a592e0c4a9dc/Screenshot+2021-09-15+at+11.51.49+PM.png Work - Relaunching Energizer Lights Japan https://ireneistyping.com/work/the-entertainer-app-ux monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631827717334-AXEKF5CQFVB88VJV3P1R/Picture%2B1.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631827785325-MAUT1M6G1N8J9F4AMS7U/Picture%2B2.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631827872826-A979ZYII83GOMZNJANV2/Picture%2B3.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631828005453-NM5VO3YFLYVUSO2IZ0JT/Picture%2B4.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631828072644-2XW7MZIIH8NZKUJ9SB1R/Picture%2B5.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631828342283-9JQMPUX5KTDY6S20D8WB/Picture%2B8.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631828157856-IUHBDW2LZDHFSBCBK32Y/Picture%2B6.jpg Work - UX Writing for The Entertainer https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631828244504-U7O1548M27F9AZZTYE3E/Picture%2B7.jpg Work - UX Writing for The Entertainer https://ireneistyping.com/work/ux-samsung-work monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/15da281c-1498-4f56-b95a-a85fa3ebbe0e/Screen+Shot+2021-12-12+at+10.53.41+PM.png Work - UX Writing and more for Samsung - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/aaa8e379-7b0e-4e4a-b2af-ead73549e1e1/Screen+Shot+2021-12-12+at+11.04.26+PM.png Work - UX Writing and more for Samsung https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/2ff1cfdd-17a1-4341-87a3-71aa2010e2be/Screen+Shot+2021-12-12+at+10.24.45+PM.png Work - UX Writing and more for Samsung - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a65fe70d-cf03-4e16-aeb7-ab52eb1c14e9/Screen+Shot+2021-12-12+at+11.14.05+PM.png Work - UX Writing and more for Samsung - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/120eedff-d8d0-4fa5-a01f-1d21a905a4ba/Screen+Shot+2021-12-12+at+9.39.32+PM.jpg Work - UX Writing and more for Samsung - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634206551062-M2YXMVL8FO6GEYXNADRI/00SES-DUBAIMALL.jpg Work - UX Writing and more for Samsung - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631980689094-CHHE6VREYEJBNCL14FZI/Picture+1.jpg Work - UX Writing and more for Samsung We launched the campaign by collaborating with regional influencers who spread the word and invited people to participate. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631980875329-PN0R7X3Q1W1OW1TZOWGT/Picture+3.png Work - UX Writing and more for Samsung - Finally, we shared stories of select participants taking steps towards realising their dreams with the Note8 and even helped three winners realise their dreams. This story lives on in an online showcase on the Samsung UAE website. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631980786471-M2KFQ3ZC0BRRFCOLYEYG/Picture+2.jpg Work - UX Writing and more for Samsung Based on participants’ aspirations, our artists started to visualise them, and these portraits went up on the massive billboard in different phases, gradually growing into one big dreamscape on one of the most widely used highways in the UAE. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1631981120091-ZG4E58HHFSDSLUFLRN33/Picture+4.jpg Work - UX Writing and more for Samsung The campaign helped increase brand affinity, gained impressions, and resulted in high engagement. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a1f9366f-0a04-4b9f-aa01-2e57dd696dfe/Sessions_RSVP_LP_FAHAD.jpg Work - UX Writing and more for Samsung https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/cfad4914-6e9d-4db5-979e-c5adb57f6040/Sessions_RSVP_LP_MOE.jpg Work - UX Writing and more for Samsung https://ireneistyping.com/work/aldo-social-content monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634140715164-FMBX7P98UPBS2O3R1EGN/Screenshot+2021-07-23+at+9.51.00+PM.png Work - Social Content for Aldo UAE https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141143301-ITYM2DIQEVBRTMWSDA5T/Screenshot+2021-10-13+at+7.40.55+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141603474-HDER5LSGH194CLB2M0Q7/Screenshot+2021-10-13+at+7.38.32+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141487244-I3A3S4XDGQ8DR7T9Z8KP/Screenshot+2021-10-13+at+7.39.46+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141333323-7HO0SJ5ILLSOU2LI7BO3/Screenshot+2021-10-13+at+7.36.26+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141247312-ETDK5G6CCMR177INWTJS/Screenshot+2021-10-13+at+7.35.32+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634140922832-2M3KUEMPT5Q5HY63VK5P/Screenshot+2021-10-13+at+7.36.38+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141544744-YGDN2DX02O80RFSP1RE6/Screenshot+2021-10-13+at+7.40.28+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141407910-IWKB3ZYUXG5N2RJC524X/Screenshot+2021-10-13+at+7.39.17+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634140778043-JBWM24EG49DVG8CLMPE6/Screenshot+2021-10-13+at+7.38.46+PM.png Work - Social Content for Aldo UAE https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634140968192-4KREIH0JTPKQ000HSQWV/Screenshot+2021-10-13+at+7.37.03+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1634141086434-TOM639NORNP8847UHBKY/Screenshot+2021-10-13+at+7.35.17+PM.png Work - Social Content for Aldo UAE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ireneistyping.com/work/facebook-ux monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1644948766427-TP4OPAF949S8F1N5P4DM/Screenshot+2022-02-15+at+10.11.59+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/c240f8d3-af7c-4026-9122-a69d6c4e8f19/Screenshot+2024-01-26+at+4.02.13+PM.png Work - UX Writing and Content Strategy for Facebook THE REVAMP https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/c2f98e97-a985-468d-94c8-a93eda0db191/Screenshot+2024-01-26+at+4.02.26+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a301d0c8-3725-42da-b107-db600319babc/Screenshot+2024-01-26+at+4.02.40+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/1a4d1d8f-b54d-44d7-b738-dda80e722ae9/Screenshot+2024-01-26+at+4.02.53+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/5641bc63-dd5d-41a4-946c-b8442c0c4b53/Screenshot+2024-01-26+at+4.03.09+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/d9fddeef-6840-4395-9cb8-5ba87fba5394/Screenshot+2024-01-26+at+4.03.22+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/427dfd64-719f-472c-9ab7-11867b421b02/Screenshot+2024-01-26+at+4.03.34+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a8a5c37f-0cbe-43be-917c-5508a6c54d4a/Screenshot+2024-01-26+at+4.03.44+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/178078fb-95a2-4cb7-bdec-c25646c1ec94/Screenshot+2024-01-26+at+4.03.56+PM.png Work - UX Writing and Content Strategy for Facebook https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/d5864469-983f-4a27-9f10-1b02df661fff/Screenshot+2024-01-26+at+4.04.10+PM.png Work - UX Writing and Content Strategy for Facebook https://ireneistyping.com/work/nb monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/516514ee-ac79-4080-873f-edde7c071152/Screen+Shot+2024-01-31+at+10.57.32+AM.png https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/b00d0ef7-bb58-41a5-8ef9-923e86bc7be5/EN-EDM-FF-X.jpg Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e89c5e8e-87c7-4d41-9cbc-44bb2fdd69c4/Kunefe.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/4449cec0-e3c9-44d6-bb95-01c724485c08/NB+Emailer.jpg Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/28ec5c11-07b9-4b25-bd25-5ed2b45168a1/Cards.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e689d2c8-91a8-4227-b432-40c8cfc6497b/NB_Curatedpg.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/30c2de39-cbe5-4c34-b14e-65874d043279/NB+Qatar+Emailer.jpg Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/74f2430e-5e54-4b08-9835-6f04d44cdc0f/Date.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/d083ac7c-c6f3-4d58-993a-73b6bc95c2d4/NB-emailer-StayHome.jpg Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/a30311a2-4fc5-45b8-8fd6-b6e2d68657de/Iftar.jpg Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/2a90adf5-0a05-4b5a-8654-9d5784e134fc/Holiday.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/9832de28-c8c7-4337-ae69-54c0b4feeaa9/Screenshot+2021-10-12+at+12.45.33+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance Social Content https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/60c7ec3e-13cb-4d8f-ac52-62cd31b1457b/Screenshot+2021-10-12+at+12.45.47+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/3632860a-2418-4c54-955b-d32cab2e3131/Screenshot+2021-10-12+at+12.46.08+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/331dedd2-cf97-4235-8d76-4e1e6b938f09/Screenshot+2021-10-12+at+12.46.52+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/099b831f-4f74-46e9-8b54-45ed531186d6/Screenshot+2021-10-12+at+12.46.24+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/2e46a2a5-8f13-4b49-8df9-55a24ee7400c/Screenshot+2021-10-12+at+12.46.41+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e0c2ec4d-9d98-4de0-8f6e-905bfd4bc783/Screenshot+2021-07-23+at+10.36.04+PM.png Work - Campaigns, Social Content and EDM Marketing for New Balance https://ireneistyping.com/work/porsche monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/9b3a2c47-8f83-43c6-85c2-b5f2182b46f1/story+1.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/dfa8a432-38cd-4c6f-be56-5a7954f31a8e/story+2.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/68246690-9bb5-4116-b204-212117df5b49/Story+2+%281%29.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/692f5987-0dc5-4902-8e03-b69e955b04f3/Story+3.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/b4db1974-c652-4162-b375-19353b14395e/Story+5.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/989853b8-c237-4534-bc7d-860653453936/Story+4.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/3abb0933-d76f-42f4-b814-41f4bdc4277f/Story+1+%281%29.jpg https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/218b0c3b-9fc0-4e5d-a149-0223329dda01/Screenshot+2024-01-02+at+8.18.44+PM.png Work - Campaigns, UX Writing and EDM Marketing for Porsche - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ireneistyping.com/work/dubaiopera monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/365f5599-a09c-4046-b7ad-6b8b63dafd44/Screen+Shot+2024-01-25+at+6.28.28+PM.png Work - Identity Refresh for Dubai Opera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ireneistyping.com/work/ziinacasestudy monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/c912493a-b295-4c86-8ad3-c7dfd9c3fa4e/Screen+Shot+2024-01-25+at+7.19.05+PM.png Work - Case Study for Ziina https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e8455de9-392a-498e-9091-c8c510d6c973/Screen+Shot+2024-01-25+at+7.19.22+PM.png Work - Case Study for Ziina https://images.squarespace-cdn.com/content/v1/613cc5e589eaaf265df42915/e28eed43-ee89-4359-861e-aa4ea2484bcf/Screen+Shot+2024-01-25+at+7.42.41+PM.png Work - 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