ALDO is for those who are not just style-conscious, but also the price-wary shopper. Their tone is approachable, easy and on trend without trying too hard. So when I was approached to do their social calendar for a collection of items that they wanted to showcase on their Facebook page, I leaned into my fashion and fabric background, and dug into their product tech specs to craft copy that could speak more about the product and elevate it, than just pose it as something cool.

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