Samsung

UX Writing | Social Content | Campaigns

Door-to-Door Service

Samsung launched their Door-to-Door service during the pandemic, so customers wouldn’t have to leave their homes to drop off their devices at service centres. To introduce this service, they wanted to create a landing page on the website.

The original version of the landing page was wordy, lacking clarity, impersonal, and didn’t put the customer first.

The steps that followed didn’t clearly direct the customer on the process either.

We worked on making the process easier to understand by reorganising the messaging hierarchy, so the focus is on customer benefits, cutting out redundancies, stating the steps with more clarity, and leading the customer to book their service with one CTA button.

The steps also explained the mechanics with more clarity, followed by one clear CTA which led the customer to book their service.

Additionally, to reinforce the authenticity of the service, we added a section on Samsung Authorised Service, and also a section which directs people to the online store should they consider getting a new device instead. The FAQs show right at the bottom in accordion style.

Other work for Samsung ↓

The Samsung Experience Store

To launch the UAE’s first Samsung Experience Store which is now in The Dubai Mall, and introduce it on the Samsung website, it was necessary to understand what aspects of Samsung Experience Store make it unique, and what is most relevant for customers. To design this page, my Art Director and I worked on an initial wireframe, based on which we created the page below.

First, you see an overview of the store, followed by Experiences which are the different zones that the store is divided into, and then there is a space dedicated to Workshops where guest speakers and product experts can share their knowhow on how to use Galaxy devices, and lastly, there is the Customer Service space.

Samsung Sessions

When the Galaxy Note10+ came out with amazing camera features that allows people to take professional imagery and videos, Samsung wanted to create awareness and bring focus on these features by collaborating with influencers and content creators. Samsung Sessions was proposed and a handful of collaborators came on board to hold talks and workshops to share with people how they too can use the Note to create great content.

Since the Note is all about doing things, it was fitting to name the activation ‘Do x’ followed by the specialisation of the influencer, and below is what the event pages looked like on the Samsung website.

Samsung social content for special days ↓

Valentine’s Day Post

World Emoji Day Post

Dog Day Post

Daylight Savings Post

Samsung **Galaxy Do Bigger Things campaign** ↓

For the launch of Galaxy Note8, the phone that redefined big and what people can do with a phone, Samsung wanted to inspire working millennials to, as the Note’s tagline goes, ‘Do Bigger Things’.

I helped lead the effort in defining the strategy, which was based on the insight that although these millennials have big dreams, 92% don’t achieve them. A big reason is because it’s not easy to commit to something that is only in the back of your mind and not actually something you can see for yourself.

Besides writing down what you want to do, visualisation goes a long way in helping you achieve your dreams. There is nothing more powerful than actually seeing yourself doing what you want to do. Research showed that 86% of people who visualise their aspirations are more likely to make them happen.

So with this in mind, my Assistant Creative Director, Art Director and I conceptualised an integrated campaign that invited millennials to see themselves living out their dreams and future achievements on one of the largest billboards in the UAE to inspire them to #DoBiggerThings.

Picture 1.jpg — We launched the campaign by collaborating with regional influencers who spread the word and invited people to participate.

Picture 2.jpg — Based on participants’ aspirations, our artists started to visualise them, and these portraits went up on the massive billboard in different phases, gradually growing into one big dreamscape on one of the most widely used highways in the UAE.

Picture 3.png — Finally, we shared stories of select participants taking steps towards realising their dreams with the Note8 and even helped three winners realise their dreams. This story lives on in an online showcase on the Samsung UAE website.

Picture 4.jpg — The campaign helped increase brand affinity, gained impressions, and resulted in high engagement.

UX Writing | Social Content | Campaigns

Door-to-Door Service

Samsung launched their Door-to-Door service during the pandemic, so customers wouldn’t have to leave their homes to drop off their devices at service centres. To introduce this service, they wanted to create a landing page on the website.

The original version of the landing page was wordy, lacking clarity, impersonal, and didn’t put the customer first.

The steps that followed didn’t clearly direct the customer on the process either.

We worked on making the process easier to understand by reorganising the messaging hierarchy, so the focus is on customer benefits, cutting out redundancies, stating the steps with more clarity, and leading the customer to book their service with one CTA button.

The steps also explained the mechanics with more clarity, followed by one clear CTA which led the customer to book their service.

Additionally, to reinforce the authenticity of the service, we added a section on Samsung Authorised Service, and also a section which directs people to the online store should they consider getting a new device instead. The FAQs show right at the bottom in accordion style.

Other work for Samsung ↓

The Samsung Experience Store

Samsung Sessions

Since the Note is all about doing things, it was fitting to name the activation ‘Do x’ followed by the specialisation of the influencer, and below is what the event pages looked like on the Samsung website.

Samsung social content for special days ↓

Samsung Galaxy Do Bigger Things campaign ↓

For the launch of Galaxy Note8, the phone that redefined big and what people can do with a phone, Samsung wanted to inspire working millennials to, as the Note’s tagline goes, ‘Do Bigger Things’.

Besides writing down what you want to do, visualisation goes a long way in helping you achieve your dreams. There is nothing more powerful than actually seeing yourself doing what you want to do. Research showed that 86% of people who visualise their aspirations are more likely to make them happen.

So with this in mind, my Assistant Creative Director, Art Director and I conceptualised an integrated campaign that invited millennials to see themselves living out their dreams and future achievements on one of the largest billboards in the UAE to inspire them to #DoBiggerThings.

We launched the campaign by collaborating with regional influencers who spread the word and invited people to participate.

Based on participants’ aspirations, our artists started to visualise them, and these portraits went up on the massive billboard in different phases, gradually growing into one big dreamscape on one of the most widely used highways in the UAE.

Finally, we shared stories of select participants taking steps towards realising their dreams with the Note8 and even helped three winners realise their dreams. This story lives on in an online showcase on the Samsung UAE website.

The campaign helped increase brand affinity, gained impressions, and resulted in high engagement.

Watch the case study:

Campaigns, Social Content and EDM Marketing for New Balance

Samsung **Galaxy Do Bigger Things campaign** ↓