If you know Nando’s, you know how cheeky they can be. It’s not just the PERi-PERi flavour, but also the casual wit, signature puns, and playful persona, that has appealed to people over the years.

As the voice behind their UAE social content, my job is to ensure all digital communications are on brand, to create topical content and conversation with a local flavour when possible, and to align with the HQ based in South Africa to keep improving social engagement. The challenge – to maintain the Nando’s tone while adapting to the Middle East market’s sensibilities.

Scroll ↓ or feel free to check out my work with Nando’s here.